Insightz: Stop using Sex to Sell

2008-07-28T14:34:00.000-07:00

Hey advertisers, here is an insight you may want to look into. If everyone uses the sex appeal to sell their product, then sex appeal will soon be ineffective.

I'm no stranger to watching long amounts of TV, but what seemed to put me over the edge was all the sex appeal used in the pre-movie advertisiments befrore they showed the Batman:DarkKnight movie. Sex to sell soda, provacative body images to sell soap, even the idea of having sex used to sell a phone. I couldn't help but think how these agencies perceive their audience. Are we a bunch of sex hungry cavemen who can only make a decision based on the amount of arousal caused by an ad?
With such exposure to the masses, wouldn't it be better to stand out as a pioneers, innovators who have the talent to steer the industry versus just following your Sex-alytics (sex-analytics). Is there no agency who can push the envelope of creativity without relying on the idea of "controversial" for publicity?
The time is coming when our priorities will drastically change and all the expensive items that relied on sex images to differentiate themselves will have to conform into our next big wave of consumerism. This new wave of consumerism will favor products that are responsible, green, cost-effective and that work the best. We won't be sold sexy images or fantasy in conjuction with products.
So stop selling us sex and start telling us the truth about the products. We need to understand which products really work, not which one is going to help me get laid.

INSIGHTZ: Think Different

Insightz: Stop using Sex to Sell